Just Add Water

Just Add Water is a global creation studio expert in the field of the eyewear and optic.

About the Studio

Our customers are eyewear manufacturers, event planners, fashion brands, luxury, sports, IOT actors …

Just add Water has the necessary expertise to meet your needs in the eyewear field to make yours ambitions real. With our creativity, we can guide our customers in their implementation of their product segmentation, product line, innovations and new technologies.

Our expertise learned over several years let us take part in R&D, global environment, product design and marketing.

Just Add Water and let it grow.



Marketing stratégique

We analyze the competitive environment of your company to guide you to create your product and your communication strategy in order to make the difference on the market.

Direction artistique

We define principles and rules for each of your products and publications.

Design produit

We create your product line and bring the innovation, and we make the difference because of our capacity to create deep meaning in your user story.


We take the lead in all your communication responsibilities. From merchandising to internal communications, graphic marketing to creative design, we will pass on your intent and strengthen your brand’s image.

UX design

We craft digital tools for you that will be both functional and intuitive.


We design the packaging of your products to appeal to the deepest desires and needs of consumers.


We find and negotiate with the providers, manufacturers and other intermediaries needed for the production of your products.

Dév. et mise en production

We follow your project throughout it’s product lifecycle. We recommend, negotiate, and execute on your behalf, resolving any problems that might arise. « Just add water, and let it grow ».

Why Choose Us?

Notre expertise

JAW is composed of specialist collaborators who evolved for many years in the eyewear field.

Notre polyvalence

With our multi-skilled collaborators we can act on many fronts. We are able to provide a global project.

Notre vision

Creativity, innovation and ethical code are supported values that we put in ours/yours projects.

Notre ouverture d'esprit

Our international reach (Asia, Europe) enrich our vision and let us to acquire new ideas and values.


Call Us
+33 6 81 29 22 28
33 quai Arloing, Lyon